For this year’s annual conference, I collaborated with creative director Brian Carr to develop an overarching visual theme centered around resilience and boldness, which served as the foundation for all event-related design work.

The goal was to create a versatile key visual that could be adapted across multiple platforms, including social media, print materials, and motion graphics — ensuring consistency in branding while allowing flexibility for different formats.

One of the highlights of this project was how well the theme translated across auxiliary events, which maintained a cohesive look while still standing out as unique experiences. This helped reinforce the event’s identity and message throughout the entire conference experience.

The result was a unified visual language that gave GDoCExpo event a strong, recognizable presence — especially when shared by external partners like the NYC Mayor’s Office, Make Games Fast, and event participants, who appreciated its clarity and impact.ption